Kulturaustausch Website Redesign
Kulturaustausch Website Redesign
2023 | 👉 Editorial design
Client:
Kulturaustausch Magazine (Institut für Auslandsbeziehungen)
Brief:
Redesign the Kulturaustausch website to enhance readability and showcase the magazine's international photography.
Case:
The website redesign for Kulturaustausch, a magazine known for its international authors and photography, focused on creating an immersive and readable digital experience. The new design places emphasis on typography and spacing, enhancing the readability of articles while preserving the editorial tone. Photography from the magazine is displayed prominently, benefiting from a layout that highlights each image's detail and artistry. The redesign successfully balances content and visual storytelling, offering readers an engaging, user-friendly platform that respects the magazine's global and culturally rich identity.
The Kulturaustausch website was previously focused on promoting the print magazine. With the relaunch, the focus shifts to content and storytelling, with the printed magazine taking a much more secondary role.
Setting editorial priorities is a key focus of the relaunch, especially since many of the content pieces still originate from the print magazine, which has a strong thematic focus.
