Steady is a crowdfunding platform for content creators which provides a wide range of tools to monetize their content.

 

 

MARKET: Publishing
CLIENT: Steady HQ – funded by the Google News Initiative
ROLE: Head of Design
WITH AND FOR: Sebastian Esser (Head of Product), Gabriel Yoran (Head of Communications), Sara Hesse (Design), Gregor Weichbrodt (Design), Olga Günther (Illustration)
LINK TO SITE: www.steadyhq.com

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What would it be like to
live from what
you most love doing?

Do you want to make a living from writing, music, blogging,
open source coding, podcasting or video production? Steady
brings you closer to your goal.

What would it be like to
live from what
you most love doing?

Do you want to make a living from writing, music, blogging,
open source coding, podcasting or video production? Steady
brings you closer to your goal.

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Steady makes your community support you financially every month.

In our experience, about 5% of your community are willing to subscribe. Steady helps your followers become subscribers.

Steady makes your community support you financially every month.

In our experience, about 5% of your community are willing to subscribe. Steady helps your followers become subscribers.

Steady is a complete
system to create a campaign that makes your community subscribe to your publication.


Steady takes care of all the annoying details that money brings: correct invoices, taxation and dealing with payment providers. You don't have to pay anything – Steady simply retains 10% of the contributions (plus credit card and other transfer fees).

Steady is a complete
system to create a campaign that makes your community subscribe to your publication.

Steady takes care of all the annoying details that money brings: correct invoices, taxation and dealing with payment providers. You don't have to pay anything – Steady simply retains 10% of the contributions (plus credit card and other transfer fees).

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Steady homepage with illustrations
by Olga Günther (Büro Stabil)

How Steady works:

1. Create a campaign page on Steady.
2. Describe yourself and your work.
3. Set a financial target for your campaign – the amount you hope to receive each month. And explain exactly what you plan to do with the money – for example, publishing two high-quality blog posts per week instead of one.

From the campaign page, your community can easily select a monthly contribution plan and pay via PayPal, credit card or bank transfer. Once a month you will receive the sum of your subscribers’ contributions from Steady via bank transfer. You can link to your campaign page from your own website, through social media channels or from wherever else you connect with your audience.

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widget

Steady provides various possibilities to integrate widgets into your website: Adblock detection, hard and soft paywalls and payment widgets. The integration is super easy: just copy and paste one line of code to your website.

Steady widget:

widget

Steady paywall:

paywall

Wizard and on-boarding

The backbone for a good platform-UX is a simple and easy-to-understand wizard, guiding the user through the process of creating his or her campaign. To achieve this, we tried out various concepts and tested them with users.

Dashboard

While running a campaign, you can manage payments and subscribers on your individual dashboard.